Rich Snippets

What are Rich Snippets?

Rich Snippets is structured data markup that can be added to a web page, which allows search engines to better understand what information is contained within this page. In our specific case you can add the average rating received on ProductReview.com.au for your company (or product) to your "about us" or a "dedicated review" page to show stars in Google Search Result Pages (SERPs). Here is an example:

Installing Rich Snippets on your site

Login into the Brand Management Platform and navigate to the "Rich Snippet" section (the link is in the side menu of our Marketing Tools). If you are managing multiple products, select a product you'd like to get the code for, otherwise simply copy the following code:

Paste the following code into one of your pages such as an "about us" page just before the </body> tag.

We strongly advise not to have this code on multiple pages of your site as this could be against Google SEO Guidelines.

Please note usually you should start seeing stars in Google SERPs within a month however we cannot guarantee that the stars will display for your site, this is entirely at Google's discretion. 

Testing Rich Snippets

Google provides a useful tool to test the installation of your Rich Snippet. Please input the web page where you've installed the code to make sure everything works correctly. 

https://search.google.com/structured-data/testing-tool 

The Big Don'ts

  • Don't place this code on many pages, this could be against Google Guidelines. We recommend placing it on the "about us" page or a "dedicated review" page (this can be created using our Review Widget).
  • For retailers don't place the Rich Snippet for you Company (merchant reviews) on product pages this would be misleading and against our and Google Guidelines.

Advanced Rich Snippet code

Rich Snippet for companies (LocalBusiness) can have additional information provided that's not required but is recommended by Google. Information such as: business phone number, address, and price range. Here is how to include this info in our Rich Snippet code:


<script src="//www.productreview.com.au/assets/js/widget/embed-json-ld.js"></script>
<script>
    ProductReviewComAu.embedJsonLdSnippet({
        'type': 'LocalBusiness',
        'entryId': 'YOUR_LISTING_ID'
    },
    {
        'address': 'YOUR_BUSINESS_ADDRESS',
        'priceRange': 'YOUR_PRICE_RANGE',
        'telephone': 'YOUR_BUSINESS_NUMBER'
    });
</script>

Copy and paste this code into your pages and replace the YOUR_XXX_XXX variables.

If you having any issues with the installation please don't hesitate to get in touch with us.

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