While we understand that some Brand Managers believe that providing iPads, and other tablets, or having a designated computer in their office, for their customers to write a review would be beneficial. We always ask businesses to instead reach out to their customers using one of the several tools we provide. Instead, we encourage businesses to reach out to their customers for reviews by:
- Asking for reviews through social media platforms
- Having internally generated email send-outs
- Using the services provided in our Brand Management Platform like our Review Invitation Service and Write Review Link
When a review is submitted from a company's iPad or through a designated computer provided to the reviewer, several things will happen:
- These reviews will be caught using our proprietary screening algorithm.
- These reviews will be rejected.
- Lastly, these reviews will be flagged by our internal content team as suspicious or affiliated with your business.
In addition to this, we believe that if a reviewer is to submit a review reflecting upon their experiences from the privacy of their own home, then this will lead to a more informative review. This is because reviewers will have had more time to delve into the service or product, and may be able to reflect on this experience in a more constructive way as opposed to writing one within an office. Furthermore, when a review is written on premise, reviewers often feel that there is a perception that an employee is looking down at what is being written by the reviewer.
For more information on how to reach out to your customers for reviews please see the following article here.