Reaching out to customers - Do's and Don'ts

As a part of our Brand Management Platform, we offer several features to help you reach out to your customers and ask for genuine reviews.

Below we have outlined several do’s and don’ts that will help you build up your reviews in the right way.

Do’s

  • Ask your customers to write reviews in your post purchase or invoice emails. This is one of the best ways to get a continuous flow of review from your customers and help make requesting reviews a habit in your organisation.
  • Use our Review Invitation feature where ProductReview reaches out on your behalf to request customers to submit a review.
  • Leverage our Write Review Cards feature which prints out a card that directs your customers to review your listing. You can give these to customers when they are leaving your storefront or office.
  • Use regular communications like newsletters as a tool to reinforce your requests for reviews with a direct link to your listings Write Review page.
  • Post a Facebook message asking your Facebook users for genuine feedback via a link to your listing’s Write Review page.
  • Give incentives to customers for providing your business with a review (incentives need to be applied equally to positive and negative reviews to comply with our posting guidelines). Read more on that here.

Don’ts

  • Have your customers write reviews from your storefront or office.
  • Have anyone affiliated with your company submit reviews.
  • Instruct your customers what to write in their review.
  • Do not link a positive review to any type of incentive. Incentives must be offered equally to customers that are likely to be complementary and customers likely to be critical. Read more on that here.
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