Some businesses may sell their products through a retailer and do not have direct contact with their customers. This means they may not have a customer database of emails and/or are not able to match customers with specific products.
Examples of brands that may come across this issue include health and beauty products that may retail through chemists and supermarkets, or appliance and electronics brands that go through larger retailers.
In cases like this, the Search Link enables brands to provide a generic list of products on ProductReview.com.au so that their customers may select and review the product they purchased.
To customise the Search Link for your brand’s needs, follow these steps.
Identify the brand you would like to use for this link.
If your brand spans across multiple products, identify the category of products that you would like the Search Link to pull.
E.g. Samsung has products in several categories such as TVs, Refrigerators, Mobile Phones, Air Conditioners etc. In this case, we want to constrain our Search Link to show Samsung French Door Fridges only.
- [BRAND] = Samsung
- [CATEGORY] = French%20Door%20Fridges%20/%20Refrigerators (must be an exact match of the category name on the website)
Note: Spaces between words need to be converted to %20 and the category name must be an exact match.
You can find the exact name of the category here:
The link will be: https://www.productreview.com.au/write-review?collectionMethod%5BsolicitorType%5D=brand&collectionMethod%5BinternalGroupIdentifier%5D=write_review_link&brandName=Samsung&categoryName=French%20Door%20Fridges%20/%20Refrigerators&isDiscontinued=no
Send this link to your newsletter database or post this link on your social media channels. You may also choose to have an incentive to accompany this link to encourage your customers to leave their feedback. You can read more about incentives here.