What is Markdown and where do I need it?

What is Markdown and where do I need it?

Markdown is a plain text formatting syntax, it is intended to be as easy to read and as easy to write as possible. This syntax is comprised entirely of punctuation characters. It is used by web writers to add basic formatting to plain text. For example, you can create headers, lists, bold and italicise text, and link to URLs and images using markdown. 

Several brand management features like the ability to edit and customise your Review Invitation Campaigns and the Showcase feature require knowledge of markdown. 

This article is a quick reference guide of common formating that you may want to use (this is not a complete guide): 

Headers # - H1
## - H2
### - H3
#### - H4
##### - H5
###### - H6
Italics *lorem ipsum*
OR
_lorem ipsum_
Bold **lorem ipsum**
OR
__lorem ipsum__
Strikethrough ~~lorem ipsum~~
Ordered List 1. lorem ipsum
2. lorem ipsum
3. lorem ipsum
Unordered List * lorem ipsum
OR
+ lorem ipsum +
OR
- lorem ipsum -
Links [lorem ipsum](https://www.example.com)
Images ![alt text](https://www.image.com)
Tables (there must be at least 3 dashes separating each header cell, outer pipes are optional) | Tables | XXX | XXX |
| ------- |:----:| ----:|
| col 3. | right-aligned | XXX |
| col 2. | centered | XXX |
| col 1. | default | XXX |
Horizontal rule (must have three or more) ---
OR
***
OR
___