What are Google Seller Ratings and how do I get my reviews to appear in my AdWords ads?

What are Google Seller Ratings and how do I get my reviews to appear in my AdWords ads?

ProductReview.com.au is a verified Google Seller Rating partner, which means we supply eligible reviews to Google via our direct feed.

Seller ratings are automated extensions that appear on an advertiser’s Adwords ads. These rating scores are gathered from specific sources and aggregated to produce an overall score. 

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Seller Ratings improve the performance of your ads because they:

  • Provide additional information about your service (via an overall rating and review count)
  • Differentiate your Adwords ads from other ads that may appear for your chosen keyword(s)
  • Increases your ad's click-through-rate, which would lower your cost-per-click

Google seller ratings are localised. This means that these ratings will only show when a business has 100 unique reviews from the same country and a composite rating of 3.5 or higher.

For example, if a business has 100 unique reviews from the US, these will not be used in the Australian seller rating extension. 

ProductReview.com.au provides Brand Managers with two main tools to assist in collecting reviews. These features can be found under the Review Acquisition section of your Brand Management Platform and are called the Write Review Link and Manual Invitation Campaigns

Note: ProductReview.com.au provides all eligible reviews to Google through our feed. However, Google determines which reviews are accepted to appear in the Seller Rating extensions. This means not all your reviews may appear in your Google seller ratings extension, as this is ultimately determined by Google.