What are Rich Snippets and how do they work?

What are Rich Snippets and how do they work?

Note: This feature is only available for Professional and Premium Tier Brand Management customers.

What are Rich Snippets?

Rich Snippets is structured data markup that can be added to a web page, which allows search engines to better understand what information is contained within this page. In our specific case, you can add the average rating received on ProductReview.com.au for your product, to the relevant product page to show stars in Google Search Result Pages (SERPs). Here is an example:

 

Installing Rich Snippets on your site

Login into the Brand Management Platform and navigate to the "Rich Snippet" section (the link is in the side menu of our Marketing Tools). Carefully follow the setup instructions.

We strongly advise not to have this code on multiple pages of your site as this could be against Google SEO Guidelines.

Please note usually you should start seeing stars in Google SERPs within a month. However, this is ultimately entirely at Google's discretion. Even if you meet all of Google criterion, Google decides whether your Rich Snippets will be displayed.  

 

Testing Rich Snippets

Google provides a useful tool to test the installation of your Rich Snippet. Please input the web page where you've installed the code to make sure everything works correctly. 

https://search.google.com/structured-data/testing-tool

 

The Big Don'ts

  • Don't place this code on many pages, this could be against Google Guidelines. We recommend placing it on the "about us" page or a "dedicated review" page (this can be created using our Review Widget).
  • For retailers don't place the Rich Snippet for you Company (merchant reviews) on product pages this would be misleading and against our and Google Guidelines.

If you having any issues with the installation please don't hesitate to get in touch with us.

Please note: The Rich Snippet code is completely separate from the code provided for Rating Badges and Review Widgets.

Furthermore, Google has also made an update so that Rich Snippets that show star ratings are no longer supported for service and company reviews. This has been rolled out across all review platforms. You can read more about this here.

However, your ProductReview.com.au page will still have it's Rich Snippet stars as we are an independent review platform. As a result, we encourage you to collect reviews for your page to make it more visible in Google searches.