As part of our goal to publish genuine reviews, we use several methods to screen reviews that are submitted to ProductReview in accordance with the ACCC's guidelines for review platforms.
You can read more about these methods below:
We have been monitoring hundreds of thousands of reviews and are able to proactively analyse and filter reviews based on data such as IP addresses, devices used, browsers used and other information. We actively monitor review numbers and look out for any spikes in reviews.
We have a dedicated Content Team that processes reviews to help ensure compliance with our Posting Guidelines before they are published. Our Content Team is also able to manually request that reviewers provide proof of purchase if they feel this is required. Reviews with proof of purchase have a 'Verified' label displayed on them.
In addition to this, we have a reporting system in place where people are able to flag any reviews they believe are suspicious. These reports are investigated on a case-by-case basis.
We also identify reviews that have been collected via a brand-run incentive campaign, and provide a filter that users can choose to apply on a listing page to help them differentiate between organic and incentivised reviews.