At ProductReview.com.au, our goal is to be the leading independent voice for Australian consumer opinions that you can trust. In doing so, we take pride in having a business model that will never, ever compromise your trust. Our model, which you can learn more about below, is designed to put Australian consumers first.
ProductReview.com.au will always be free for consumers
From the very beginning, we designed ProductReview.com.au to be easily accessible to consumers across Australia and around the world. Reading and submitting reviews and questions will always be free, as well as flagging and reporting content. We will never use a paywall to stop you from reading any of our reviews. It’s in our core beliefs that openness and transparency to all users are essential to creating better purchasing decisions.
We never sell or trade your personal information behind your back
Just because we don’t charge you to use ProductReview.com.au as a consumer, it doesn’t mean we compromise on your privacy. We have a transparent revenue model so you can have complete knowledge you’re safe using ProductReview.com.au. We would never sell or share your name, email address, or identifiable metrics to any third parties behind your back, and when we do provide your information to a third party, it’s only with your explicit permission, to bring you benefits as a consumer (such as to provide more information from a brand you’re interested in).
Our services for Brand Managers
For companies and brands, we offer both free and paid memberships to our Brand Management Platform.
We have a free plan that every brand listed on ProductReview.com.au can make use of (after verifying authorisation to represent the brand). Brand Managers are able to read and reply to reviews and questions about their product or service. They are also able to report reviews on their own listings.
We also have premium plans to suit a variety of needs. Depending on the plan tier, subscribers can access statistical information about their listing for analytics (such as traffic metrics), use specially designed tools to leverage their reviews in their marketing (such as Review Widgets or Review Badges), or invite customers to leave a review on ProductReview.com.au through Review Invitations.
Brand Managers can never pay to edit, hide or remove reviews for their product or service, nor can they pay to change their star rating, so you can rest assured that what you see is what you get. In addition, Brand Managers can never access a consumer or reviewer's personal information, regardless of whether the brand is a paid subscriber or not.
Advertising on ProductReview.com.au
We have two types of advertising programs on ProductReview.com.au: Google Ad Manager advertisements and our own ProductReview.com.au Native Advertising solution. These programs are, in part, specifically chosen for use to protect user privacy, while still offering a strong advertising solution for brands.
Our own Native Advertising program does not use any tracking information; the platform operates strictly using categories within the ProductReview.com.au website, and only with brands that are well established on ProductReview.com.au.
Both of these programs never use your personal information to serve you ads, so when you use ProductReview.com.au, you know there’s nothing nefarious behind our advertisements.
Select data partnerships
We also have partnerships with select companies, such as Newscorp, to provide data about consumer shopping habits. The data we provide to these companies is provided as generalised data points; they contain no personally identifiable information and cannot be traced to any one user. We only work with companies that have a strong, proven, public track record in protecting user privacy.