How do I advertise on ProductReview.com.au?
The main way to advertise on ProductReview.com.au is through our 100% share of voice Category Takeover. This form of advertising enables one advertiser to book all the available ad space in a category on ProductReview.com.au.
This form of advertising can be delivered in one of two ways:
- ProductReview native ads - Automatically generated ads using existing review content on ProductReview.com.au
OR - Display ad banners - Standard banners supplied by the advertiser
To learn more about our advertising opportunities, please visit our For business section.
What do I need to supply once I've booked advertising space on ProductReview.com.au?
Once an advertiser has successfully booked advertising space with ProductReview.com.au through an account representative, advertisers will need to nominate the way they would like to deliver their 100% share of voice Category Takeover. This can either be done through: ProductReview native ads or display ad banners.
Requirements to deliver through ProductReview native ads:
- An active listing on ProductReview.com.au that is rated 4.0+ out of 5.0 with at least 20 reviews.
- A completed document containing copy for the native ad placements (ProductReview.com.au will supply a template for you to complete)
- The landing page that you would like to redirect users to
Requirements to deliver through Display ad banners:
- Display banners in the following sizes -
300x600
300x250
728x90
320x50 - The landing page that you would like to redirect users to
- DO include specific language and avoid generic phrases (e.g. "Buy products")
- DO include the brand's official logo (if delivering the advertisements via Display banners)
- DO keep the ad design simple and avoid irrelevant colours ((if delivering the advertisements via Display banners)
- DO NOT include excessive text - text should be concise and grammatically correct
- DO NOT use shorthand or slang (e.g. "@" instead of "at")
- DO NOT include gimmicky use of words (e.g. write "free" instead of "F®€€")
How do I access reporting for the Category Takeover?
Performance reporting for ProductReview native ads can be accessed through the Brand Management Platform in the 'ProductReview Ads' tab. Articles can be found here that outline how to use this reporting.
Performance reporting for Display banner ads are automatically sent each month for the prior month's performance.