External Entry IDs can be found in the Catalog section of the Brand Management Platform and provide an easy way to link your own product IDs to the listings that you have on ProductReview.com.au.
By using the distinct IDs that you have for your products and assigning these as 'External Entry IDs' to your ProductReview.com.au listings, you'll be able to substitute your product IDs into a pre-fillable field on your write review links so that you can direct your customers to the right product listings when they leave a review using a single link.
Here are the steps on how to do this.
Add your own product IDs to the corresponding listing page on ProductReview.com.au via the External Entry ID feature. You can learn how to do this here.
Go to the Write Review tab and select the 'Use my own Product IDs via the External Entry ID feature' button.
Copy the link provided and embed this into your communication channel, such as an automated post-purchase email campaign.
Your new link will have a __YOUR_PRODUCT_ID__ placeholder. Replace this placeholder with your marketing automation's substitution tags. Ensure you have added the substitution tags that will pre-fill the product ID of the item the customer has purchased.
Note: Replace these substitution tags with the relevant placeholders required by your marketing automation software.
E.g. If the software guidelines require substitution tags to be in this format: %product_ID% you will need to replace __YOUR_PRODUCT_ID__ section of the link with the correct format.